Philip discusses the significance of strategic alignment, leveraging platforms for connections, and fostering valuable partnerships to succeed in the competitive market landscape. The guest also underscores the necessity of offering early value and delivering solutions collaboratively with VCs for mutual benefit. VCs are becoming more selective when choosing reliable partners instead allowing startups to choose vendors independently. The focus should be to create meaningful partnerships that provide substantial value.
Today's episode of Outcomes continues the conversation with Venture Capital Guru and the CEO of GetProven, Philip McNamara.
The conversation revolves around the concept of go-to-market alignment and the strategic partnerships between companies, VC firms, and portfolio companies. The importance of identifying opportunities within companies and leveraging these insights to establish successful partnerships is highly emphasized. Collaborating with VCs through platforms can allow companies to showcase vendor technology, enabling portfolio companies to explore and adopt various solutions more easily.|
Philip also touches on the aspect of fees and charging models and shares his own experience. Philip's company GetProven aims to partner with high-quality vendors and charges VC and PE firms for using their product. The guest suggests reaching out to VCs by highlighting mutual struggles faced by portfolio companies to initiate collaborations effectively.
INSIGHTS FOR BETTER OUTCOMES
Philip: "We don't charge a fee to vendors. We are seeking high-quality partners to ensure our ability to offer their tools and services to the market. Our business model involves charging VC and PE firms for using our product. While having a deal is advantageous, it is not mandatory. If you are collaborating with a VC through a platform like GetProven, other portfolio companies can also conduct quick searches to see all the other companies using the vendor. This allows you to request direct feedback on collaborating with these vendors."
You can learn more about Philip and his work through the links below:
LinkedIn: https://www.linkedin.com/in/philipmcnamara/
Scale your portfolio with GetProven: https://www.getproven.com/request-a-demo
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LinkedIn (Barrett) - https://www.linkedin.com/in/barrettjking/
LinkedIn (HubSpot) - https://www.linkedin.com/company/hubspot/
Website – https://www.hubspot.com/
"Outcomes" is a show capturing stories, experiences, and tactical advice from those in partnerships who have valuable insights to share.
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